5 Reasons Nigerian Business Should Go Online

I will make this post entry really short and straight to the point.

1. You can't just erect a sign board in front of your office.
2. You can't just paste stickers or posters anywhere.
3. No illegal fees or charges from LASAA (Lagos State Signage & Advert Agency)
4. Wider audience reach (which should translate to business)
5. It's really cheaper to have a website and makes you really focus on what really matters to improve your business.

What do you think?

Social Media Strategy in Nigeria

When I visit websites I see a lot and see same mistake again and again especially with Social Media Strategy and Search Engine optimization (SEO). I do not claim to know everything about Search Engine Optimization (SEO) but I believe it's meant to be included in website development but most often it's not until the site is already existing and the client wants a magical touch from the SEO consultant.

Also because the search engine changes there algorithm regularly there Is a  lot of misconception out there and the consultant yesterday's winning formula is no longer fashionable today. Sometimes  clients want me to optimize their site for more search engine traffic for a badly designed site. My response is usually you need a new site not only SEO strategy. It's not the how much traffic you drive to a site but I just will not work and soon the professional will become a liar.  Well, it's not that that site is not redeemable but an SEO consultant cannot rewrite history. Your site is your face to the world and if your site looks designed by an amateur,  that is what prospects will view your services even if you are actually do your job well. To be honest with yourself, open up your site side by side with your competitor and be honest with yourself: Will you buy from your site? If No, you should be speaking to me. It doesn't matter how much you optimize your site if it dos not create the right impression, you don’t get business. These days that people simply Google your name and business before they make you calls for business. You can't leave them to chance.

Usability

Your site needs to be well designed and usable an not confusing , what is the point of bringing people to the site and then get frustrated and leave?  I'll rather have a one page site than to have numerous pages clicking back and forth. I often seen site where pdf, images and swf flash are used as substitute for text in a webpage source code. This is not a good idea, hile it will work for great presentations but iy's completely ignored by search engines, so my rule is: flash is for humans while text is for search engines  not text in images, pdf or flash.

Keywords Density

If you want to download the company's brochure click here meaning they put emphasis on the phrase click here this is confusing to searches and as such they don’t index them in fact if you Google search "click here" it does not point to your site. A better approach is click to download xyz product highlighting the sentence and referencing the page description. I just thought I should share this.